Nissan launches 'Innovation for All' brand campaign. The "Polar Bear," a highlight of the "Innovation for All" campaign as it previews the Nissan LEAF -- the world's first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help -- the owner of an all-electric Nissan LEAF. "Polar Bear" debuted during the NFL season opener on NBC. If you have not seen it yet, you will... Nissan launched a new marketing initiative to showcase the strength of Nissan's product and build on a good eyars worth of sales growth in the US. The campaign "Innovation for All," launched late last month and will be seen on a variety of mediums over the next several months. "Innovation for All" begins with a series of five television spots that capture Nissan's history, track record and process of innovation. The campaign features the full line of Nissan products -- from the 100-percent electric Nissan LEAF and Altima mid-size sedan to the Z sports car, Titan full-size pickup truck and cube. The campaign also appears in print and online with a consistent look and feel.
Nissan, LEAF, Polar, Bear, Innovative, Commercial